YOU Magazine – How the rich do rehab

One of the most common questions we get asked is: what makes therapy for the ultra-wealthy and super-famous different from regular therapy? We spent two days with Sophie Elmhirst for The Guardian - which has also been published in South Africa’s YOU magazine and its Afrikaans edition ‘Huisgenoot’ - to answer that question.

Sophie’s long-read piece explains where the ‘history of healing’ in Zurich comes from and how our senior team, consisting of CEO, Jan Gerber and Dr. Christine Merzeder, our senior clinical coordinator, created the ‘one client at a time’ rehab model which has quickly spread across the globe.

Sophie’s article provides an overview of how Paracelsus Recovery forged the way for a new ‘micro-industry' of ultra-exclusive mental health treatment, catered to the needs of the ultra-wealthy, which we understand as a marginalised group.

You can read the full article --> here.


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